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Events | Zalora Pop Up Store

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Ernest Cu Paulo Campos Duane Bacon

“The ZALORA Pop-Up Store marks another milestone in our company’s young history. Since we started operations in 2012, we’ve continued to look for innovative ways to grow E-Commerce in the Philippines and through this initiative, we hope to widen our customer reach, educate them on the benefits of online shopping and dress them in the latest fashion trends, in the quickest and most convenient way possible,” said Paulo Campos, Co-Founder and CEO of ZALORA Philippines.

With today’s consumers constantly on the move, brands are finding it more challenging to grab and keep their attention. ZALORA Philippines believes in using various channels to effectively reach new customers and help ease their doubts on online shopping by giving them a one-of-a-kind shopping experience.

MANILA, Philippines, June 19, 2015 – Asia’s leading online fashion destination, ZALORA Philippines, has officially opened the doors of its ZALORA Pop-Up Store at EDSA Shangri-la Mall during a media event last June 17. Recognized as the very first digital pop-up store in the Philippines, it represents the company’s latest efforts in continuing to build E-Commerce in the country using an Omni channel approach to ease customers into online shopping.

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Happy Customer

 

GETTING TO KNOW

During a morning session with Business and Tech media representatives, ZALORA Philippines took them through an in-depth tour of the store where they highlighted what customers can get from this one-of-a-kind shopping experience. In the tour, they were guided on the available items and given a step-by-step process on how to make a purchase; from creating a ZALORA account to learning how to find the items they want from the store. In addition, they shared past success stories of other markets, as well as the reasons and inspiration behind the pop-up store concept.

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Paulo Campos

 

EXPERIENCING THE PHYSICAL STORE

In the afternoon, ZALORA Philippines hosted a separate session with Lifestyle and Fashion media representatives where they held a special runway fashion show of the latest collection from the ZALORA brand. The collection featured four relevant themes of the season: Summer Boho vibe, Basics, Preppy and Workwear.

 

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Model Male Female Woman Tee Dress

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Women Model

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Male Model Duane Bacon

Occupying a total space of 235 square meters, the ZALORA Pop-Up Store looks like your typical outlet with its clothing racks, mannequins and changing rooms. Inside, ZALORA Philippines has filled the store with well curated fashion clothing and accessories from their very own ZALORA brand, as well as pieces from their top international and local partners such as Nike and Sunnies Studios. Customers will be given access to their extensive catalogue, similar to what they find online, but with the added benefit of being able to see and touch the products they want before they decide to make a purchase.

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Guy Male Man Model PhilippinesZalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Female Model Serena

 

THE MODERN WAY TO SHOP

What makes this store unique is that all transactions will be done online using tablets, phones and laptops that will be displayed throughout the space. Once a customer has chosen and paid for an item, it will be delivered right to their doorstep; eliminating the hassles from having to carry loads of bags that come with every shopping trip. The ZALORA Pop-Up Store brings the best of both worlds, giving customers the confidence from traditional shopping and adding in the ease and convenience of online shopping in one innovative venue.

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Rename Dan Horan Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Shoes Shades Glasses Men Style

“When it comes to online shopping, we understand that customers have some hesitations especially since they cannot physically touch or try the products they see in our website. With the ZALORA Pop-Up Store, we are now bringing our products closer to our customers while still keeping the convenience of online shopping,” added Campos.

Using the same platform as their website, customers can expect the same world-class shopping experience from ZALORA Philippines, whether it is through a gadget or in the pop-up store. As a fashion retailer ZALORA needs to be present in the consumer’s different touch points and continue to capture them while they’re on the go.

To address this, ZALORA Philippines partnered with the country’s number one mobile brand, Globe Telecom, to give customers access to ZALORA’s online shopping portal on mobile devices such as smartphones, tablets, and laptops where they can choose from over 65,000 products to satisfy their fashion fix. It’s like having a fashion store in their pockets.

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Paulo Campos Ernest Cu Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Ernest Cu

GLOBE TELECOM X ZALORA PH

Through the partnership, Tattoo and Globe Mobile Postpaid customers can access ZALORA and a number of e-commerce sites for only P299 a month by availing of the Shopping Bundle, which is one of the many Lifestyle Bundles that can be added to one’s mobile or on-the-go broadband postpaid plan for the complete digital lifestyle experience.

“We are glad that an innovative global fashion brand like ZALORA has chosen to partner with Globe to further expand their presence in the Philippines. As the driving force behind making the country as the ‘digital lifestyle capital of the world’, we are excited to collaborate with ZALORA to further grow the e-commerce industry in the country with a game-changing offer that enriches the postpaid plan experience of our mobile and broadband customers,” says Ernest Cu, President and CEO of Globe Telecom.

Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Laces Women Lady Formal Casual Fashion Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Yuki Blogger Woman Lady Girl Lookbook Zalora Pop Up Store Dgital Lifestyle Shopping Fashion Globe Telecom Philippines Sunnies Georgina Wilson Glasses Shades Eye Wear Style Unisex

“In the next three months, fashion enthusiasts can get a one-of-a-kind, hands-free shopping experience when they visit the ZALORA Pop-up store. We hope that through this click-and-mortar store concept, we get to encourage existing and new-to ZALORA customers to purchase their fashion needs through ZALORA,” said Campos.

The ZALORA Pop-Up Store was also created in partnership with Samsung and MasterCard. It is located in 5th floor, Shangri-la Plaza Mall (Main Wing), EDSA corner Shaw Boulevard, Mandaluyong City and will be open until September 2015.