“When it comes to online shopping, we understand that customers have some hesitations especially since they cannot physically touch or try the products they see in our website. With the ZALORA Pop-Up Store, we are now bringing our products closer to our customers while still keeping the convenience of online shopping,” added Campos.
Using the same platform as their website, customers can expect the same world-class shopping experience from ZALORA Philippines, whether it is through a gadget or in the pop-up store. As a fashion retailer ZALORA needs to be present in the consumer’s different touch points and continue to capture them while they’re on the go.
To address this, ZALORA Philippines partnered with the country’s number one mobile brand, Globe Telecom, to give customers access to ZALORA’s online shopping portal on mobile devices such as smartphones, tablets, and laptops where they can choose from over 65,000 products to satisfy their fashion fix. It’s like having a fashion store in their pockets.
GLOBE TELECOM X ZALORA PH
Through the partnership, Tattoo and Globe Mobile Postpaid customers can access ZALORA and a number of e-commerce sites for only P299 a month by availing of the Shopping Bundle, which is one of the many Lifestyle Bundles that can be added to one’s mobile or on-the-go broadband postpaid plan for the complete digital lifestyle experience.
“We are glad that an innovative global fashion brand like ZALORA has chosen to partner with Globe to further expand their presence in the Philippines. As the driving force behind making the country as the ‘digital lifestyle capital of the world’, we are excited to collaborate with ZALORA to further grow the e-commerce industry in the country with a game-changing offer that enriches the postpaid plan experience of our mobile and broadband customers,” says Ernest Cu, President and CEO of Globe Telecom.
“In the next three months, fashion enthusiasts can get a one-of-a-kind, hands-free shopping experience when they visit the ZALORA Pop-up store. We hope that through this click-and-mortar store concept, we get to encourage existing and new-to ZALORA customers to purchase their fashion needs through ZALORA,” said Campos.
The ZALORA Pop-Up Store was also created in partnership with Samsung and MasterCard. It is located in 5th floor, Shangri-la Plaza Mall (Main Wing), EDSA corner Shaw Boulevard, Mandaluyong City and will be open until September 2015.