There’s a lot of things going on with COCA COLA, Locally and World Wide, New Campaigns to Delight and New Ambassadors to be Excited with. First, Im so excited to share to you guys that Coca Cola will be welcoming new faces to represent the brand, Yes! it will be leaded by the Hottest Love Teams in the Philippines! AlDub – Alden Richard and Maine Mendoza together with JaDine – James Reid and Nadine Lustre also with Enrique Gil, Lisa Soberano, Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Wow those were really Big Names, but aside from them, Coke Cola also Created something fresh for everyone to be in love with. Keeping the signature campaigns, where celebrating moments are made more special with the simple pleasure of drinking Coca-Cola. featuring the newest tagline “Taste the Feeling™,” which actually fully embodies the uplifting refreshment of drinking Coke – whether it be your Coca-Cola, Coke Zero, or Coke Light.
There was this part where the Ambassadors hand over a number of Bottle of Coca-Cola and while I was covering the event, this Pretty Girl came to me and offer me a Bottle hahah I went Spazzing inside since Ylona’s the only House Mate that I really like hahah! Thanks again Ylona 😀
MEET THE LATEST CAMPAIGN
Anchored in the fundamentals of the Coca-Cola brand – the Spencerian Script, the Red Disc and the Iconic Glass Bottle – the creative campaign brings a new visual and auditory experience for the consumers, still featuring authentic and real moments, a continuation of the long legacy of Coca-Cola.
a. NEW PRINTS
The new campaign also features images shot by noted fashion photographers Guy Aroch and Nacho Ricci capturing people from around the world enjoying ice-cold Coca-Cola in a variety of everyday moments. The new campaign imagery will be used in print advertising, out of home billboards, in-store as well as digital media.
I’ve already seen one near Trinoma. here are 2 of my Favorites 😀
You’ll definitely see how the Approach is more likely Editorial but either way, it reminds me of the 70’s version of Coca Cola with all their VargaGirls.
Aside from the Prints, there are also new beats and TV Ads that will leave you giddy after watching 😀
b. NEW BEATS and NEW FORMS OF STORY TELLING
Coca-Cola’s latest Campaigns were commissioned from different global agencies , new ads were already launched in Paris, January 19th.
Also, collaborated with a renowned songwriter and producer to illustrate both in visual and through music intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola.
Following a partnership that started in 2014, Coca-Cola also tapped Avicii to produce a remixed version of the “Taste the Feeling™” campaign anthem featuring Conrad Sewell, and he will produce versions of the song for the UEFA EURO 2016TM and the Rio 2016 Olympic Games™ campaigns.
This is another campaign I like but I cant find the Korean Version(Which I find more appealing since the pa demure effects was all over it hahha)
The campaign also marks the consolidation of all Coca-Cola trademark products like CocaCola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign
approach. “Taste the Feeling™” replaces “Open Happiness™” which has been used by Coca-Cola for the past seven years. Quick Trivia: Since 1886, there have been 45 taglines before “Taste the Feeling™”. #AlamNa
For more information about the new campaign of Coca-Cola, visit
www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.