Quoting Donald Lim, “Do you Live the moment or you’re there to capture the Moment?” For the Digital Age, I love how Donald Lim pointed the reality of “Taking The Lead” or “you Go With The Flow”. Marketing happen to be a way of life for us, it’s part of our daily routine as political creatures. The moment we want to imply something triggers the inner marketer in us. The simple act of Choosing your Profile Picture for your Social Media, Job Applications, Dressing Up, making friends and the likes. Here, I just want to share and made simpler the things I realized during the Dig.Ph Conference that is sure relevant especially more netizens misuse their social media platforms.